Apple has very strict guidelines for what is needed in an App to be approved. Some of the more general guidelines for approval are as follows:
- Images Are Everything. Apple loves high-quality banner images and high-quality background images.
- Apps cannot be soley marketing in nature, meaning the app cannot simply list your services or things your company has done.
- There must be a useful function to the app.
- They must contain dynamic content, meaning there must be a useful function to the App. Will someone find the need to open this App more than once? If not, Apple will disapprove it most likely. There are countless ways to add dynamic content to your app, just be creative with your content!
- Your App absolutely cannot have any broken links, blank sections or tabs that say "coming soon" or "tba". Just one broken link or blank tab will lead to a rejection by Apple.
- Apple likes Apps that have native iPhone functionalities. The built in GPS function of our Locations Module, Podcasts, Etc.
- Simply Linking to your website for all of your content is not acceptable and will make your app difficult to be approved.
- You cannot mention any other mobile platforms (Android, BlackBerry, etc) within you App or it will be disapproved by Apple immediately.
Their approval process is constantly evolving. Here is a link to view the most recent App Store Review Guidelines
https://developer.apple.com/appstore/resources/approval/guidelines.html
https://developer.apple.com/appstore/resources/approval/guidelines.html
